4th - 14th September 2023
Birrarung Marr, Melbourne
Electric Kingdom is an immersive experience unlike any other. Proudly presented by A Blanck Canvas and The City of Melbourne, this free 10 day visual spectacular will take place at Melbourne’s Birrarung Marr on the banks of the Yarra River. This incredible event is projected to attract over 100,000+ visitors and be a major drawcard for the cultural capital of Australia. The highly prized location along with the integrated marketing and media plan, means the organisers will deliver a must-see experience for Melbourne families and citizens, international visitors and interstate travellers. This is your opportunity to put your brand in partnership with this unique and very special event.
This event represents broad exposure and fantastic ROI for your brand. Connect with hundreds of thousands of highly captivated attendees at this unforgettable free event and millions online via our integrated multi-channel marketing.
Free 10 day event
Over 100,000 attendees
Social audience of 1M+
Extensive event coverage through owned, earned and paid channels leveraging the City of Melbourne network.
Become an event partner
– choose your level of sponsorship below.
Platinum
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On-site brand exposure at all branded touchpoints
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Pricinpal position on all event and way finding signage
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Principal position on event website and promotional EDMs
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Inclusion in all media, broadcast, radio coverage and featured in press releases
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Access to post-event registered visitor data
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Featured principal sponsor highlighted on socials, digital advertising and print collateral
Gold
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On-site brand exposure at multiple branded touchpoints
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Key position on fence scrim and merchandise tent
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Key position on event website and promotional EDMs
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Inclusion in media, broadcast coverage and included in press releases
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Key sponsor included on socials, digital advertising and print collateral
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No access to post-event registered visitor data
Silver
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On-site brand exposure on selected collateral
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Secondary positioning on fence scrim and welcome signage
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Secondary position on event website and promotional EDMs
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Inclusion in press releases as secondary sponsor
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Sponsor included on social and print collateral
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No access to post-event registered visitor data
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No inclusion in paid digital
Bronze
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Tertiary position on fence scrim and welcome signage
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Tertiary position on event website and promotional EDMs
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Inclusion in event press releases
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Inclusion in event print collateral
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No access to post-event registered visitor data
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No inclusion in paid social promotion/ ad content
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No inclusion in paid digital
Simply get in touch with the team from A Blanck Canvas to discuss your involvement. You can contact our Director, Joe Blanck by calling +61 3 9041 2300 or 0410 654 601 or email us on info@ablanckcanvas.com
Electric Kingdom has a multi-channel marketing and media plan is place to ensure maximum exposure pre, during and post event. This event is fully backed by The City of Melbourne and will be leveraging the reach of the COM networks. All major media and broadcast partners will be sent the event press release and given access to the event to shoot before and during the opening. The forecasted media coverage will be inclusive of many of Victoria's pre-eminent TV and Print outlets, as well as the network of cultural and community online platforms. The event will run paid campaigns across digital and radio in the 5 week run-up and will make use of the combined social audience of 1 Million followers across key channels.
Electric Kingdom is to be held in September 2023 and has gone through the event production phase prior to April 2023. The marketing and media schedule is to commence on 1st June 2023, so to make the most of the pre-event promotion and exposure for your brand, we ask that you connect with our team to make your commitment asap. Final sponsorship deadline will be 31st July 2023.
The full list of items to be included in our sponsorship packages, including ad placements and event collateral to be produced can be found in our event sponsorship deck which can be downloaded HERE.
